Team Members

Jerry Horwood

Club Chairman

Jerry graduated in mechanical engineering from UCL in 1977. Despite a numerate education, his interest rapidly turned towards marketing communications, and ended up combining the two in the digital world. His marketing career began with British Aluminium followed by Volvo and then BMW, until 1986 when he met a bloke in a pub who was teaching computers to understand English. This was a few years before the worldwideweb was invented, so leaving a promising career in mainstream marketing to launch the world’s first AI search engine was a bit of a risk to say the least. It also gave him his first crucial business lesson – timing is everything. His second lesson was ‘don’t sell solutions to problems people don’t yet have’. Since then he has learned many more lessons about what it takes to succeed as an entrepreneur.

To date he has founded, and sold, a number of successful digital service businesses, mostly involved with the car industry. These days he’s a professional dragon or business angel. He still owns a few businesses he founded himself where he acts more as a mentor than being actively engaged, and invests in start-ups where his experience and network of connections might help to make a difference. He is also a volunteer business mentor for the Princes Trust and for Guildford Council.

In what spare time he has, he travels, plays tennis and golf, and regularly attends the TED conference where he mixes with the great and the good for what he calls his annual indulgence of inspiration and humiliation.

Caroline Fleming

Director, Surrey 100 Club

Caroline is joining Surrey University as Head of Incubation following three years as an Associate at Carbon Limiting Technologies (CLT) where she managed the delivery of the Energy Entrepreneur Fund (EEF) Incubation Support Service on behalf of the Department of Energy and Climate Change.  She specialises in delivering commercial development advice to small technical companies.
Prior to CLT, Caroline was a Technology Commercialisation Manager at Carbon Trust where she developed and managed a large grant and incubation programme supporting the development and commercialisation of innovative low carbon technology development companies.
Caroline has a Masters Degree in Mechanical Engineering and a Management Diploma and started her career in the oil and gas sector, designing and constructing gas compression rigs and working on north-sea well maintenance and offshore platform safety.
She is passionate about developing STEM skills in students, particularly female students, and ensuring these skills are matched to the requirements of technical companies and create the entrepreneurs of the future.

Joan Moore

Club Secretary

Joan is the Administrative Secretary for the Surrey 100 Club. She is responsible for taking care of the day to day administration of the club including processing membership enquiries, handling subscriptions and organising the regular events and activities.  She is delighted to be the first point of contact for existing and prospective club members and works closely with the whole steering team to facilitate the smooth running of the club.

She is also the Incubation Manager, which involves managing the SETsquared Surrey Centre, based in the Technology Centre on the Surrey Research Park.

Keith Dixon

Entrepreneur in Residence

Keith graduated and trained as an engineer before adding an MBA and PhD in Management during a career that spans 25 years in the high tech sector. His breadth of knowledge and experience are the result of the diversity of roles he has played in environments from Silicon Valley and .com start-ups to major corporations and public sector and not-for-profit organisations.

At Sybase (acquired by SAP), Illustra (acquired by Informix/IBM) and Kabira (acquired by Tibco) the focus was on entry into and revenue growth in the UK and European markets, whilst as COO at (acquired by Yahoo!) and the emerging mobile commerce market.

Stephen Mooney

Surrey 100 Advisor

Stephen Mooney joined the team at the end of July '13 and has over 20 years’ experience working in sales, business development and IT strategy across a broad range of sectors in both a start-up and Fortune 500 environment.  He has an extensive network within the Cleantech community and has worked with a range of innovative solution providers to help shape their offering to achieve greater revenue.  Currently Stephen is Founder and VP of Sales iVeridis, a web-based software company that helps organisations like Tesco, Ikea and the US Department of Energy source and manage innovation. 


Ian James

Entrepreneur in Residence
Ian has over 30 years’ business experience within the UK, Europe, Asia and Africa. Ian is an engineer at heart, having graduated with a first class honours degree in Electrical and Electronic Engineering and has spent much of his career within the IT and telecoms industries.
Working in various different roles, Ian has built up an extensive knowledge of business and has been able to advise well-established companies on growing revenues.
More recently Ian ran his own coaching and advisory company, and has worked in an Accelerator in South Africa providing business support for entrepreneurs. 

Keith Robson


Keith is Director of Research and Enterprise at the University of Surrey, working across the private and public sectors, raising academic research grants as well as venture capital for commercial opportunities in electronics, bioengineering, medical devices, ICT and nanotechnology.

Keith's vision for the S100 club is the creation of a world class entrepreneurial community centred on the activities of the University and Surrey Research Park. The aim is to build on the strengths of local entrepreneurs and business leaders to support emerging, highly innovative new companies as well as providing role models and mentors to the rising new generation of Surrey student entrepreneurs. The University will provide the support infrastructure to make this happen and, most importantly, lobby government to ensure that Guildford and the surrounding region receive an appropriate share of national grants for research and innovation.

The University of Surrey has an exceptionally strong history of high quality research with 90% of its research rated as excellent by national or international standards whilst also achieving top UK rating for graduate employability. In addition the Surrey Research Park is a regional enterprise hub for 140 technology based businesses which have raised a total of £387m in venture funding over the last five years.

An electronic engineer by training, Keith’s early career was with Schlumberger Technologies where he was R&D Manager of one of the Group’s aerospace businesses. Keith then joined private instrumentation company, Beta Instrument, as MD, leading it to a trade sale in 1996. He then formed his own start up company in computer vision systems, which was in turn sold to Sumitomo.